Description
- Department: Marketing
- Location: Toronto, Canada
The Email Marketing Specialist will be responsible
for production of email communications, actioning email communication
campaigns, performing A/B testing on emails, tracking and measuring the
effectiveness of email communications, and monitoring subscriptions
according to international spam regulations.
This person will also be responsible for using tools to create reports and provide recommendations on delivery and design best practices and keeping up to date on emerging trends in the field of email marketing.
***We thank all interested candidates however only those chosen for an interview will be contacted.***
To apply you must hold appropriate citizenship or documents permitting you to reside and work in Canada.
This person will also be responsible for using tools to create reports and provide recommendations on delivery and design best practices and keeping up to date on emerging trends in the field of email marketing.
Responsibilities:
- Coordination, design and execution of multiple email campaigns
- Create optimize email templates and manage the graphic and content changes involved with adapting email templates
- Aid in the design and customization of content for email communications
- Deploy and customize newsletters to consumers and agents
- Implement and deploy triggered and transactional campaigns and integrate inbound marketing actions including creating and
- integrating forms as well as processing list uploads
- Track and measure the effectiveness of all email communications by creating and scheduling the delivery of reports to satisfy regional and global needs
- Implement test plans for content, subject lines, and offers to evaluate and improve the results and relevancy of campaigns
- Be the point person for all inquiries and issues generated from our customer email communications and campaigns
Requirements:
- Bachelor's degree in Marketing, Advertising, Communication, or Information Technology
- 1-3 years of relevant experience
- Fluent with email marketing guidelines, email performance metrics, and project management fundamentals
- Familiarity with email best practices, international spam legislation, and other rules and regulations related to global email marketing
- Understanding of relational database technology, tools and CRM systems
- Proficient in database marketing and campaign management applications
- Knowledge of HTML coding including methods to integrate personalization and dynamic content into HTML messages. Also need a basic understanding of Syntax
- Demonstrates thorough and systematic thought processes
- Extremely organized with ability to handle a high workload in a fast-paced and challenging environment
- Good communication skills with both technical and non-technical staff, with experience dealing with professionals from a variety of cultures
- Previous experience in actioning email marketing campaigns including transactional email campaigns, triggered campaigns, and inbound marketing
- Experience in implementing test plans for content, subject lines, and offers to evaluate and improve the results and relevancy of campaigns, and demonstrated experience in utilizing data, reports & analysis to improve campaign results
- Previous background with ESP software such as YesMail, Lyris, SilverPop etc.
- Experience with optimizing HTML coding for email rendering, personalization and dynamic content. Also need a basic understanding of Syntax
- Knowledge and experience with creating email templates and managing the graphic and content changes involved with adapting email templates
- Experience with web design and photo editing tools (Photoshop, Dreamweaver, Illustrator, etc.)
- Experience with Eloqua a plus
- Direct marketing experience a plus
- Copywriting / editing experience a plus
***We thank all interested candidates however only those chosen for an interview will be contacted.***
To apply you must hold appropriate citizenship or documents permitting you to reside and work in Canada.
0 comments:
Post a Comment