Product Marketing Manager

Description

• Salary:  Very competitive base + bonus
• Location: Vancouver < BC < Canada
• Job Type: Permanent, Full time
• Company:  FINCAD
• Posted on: 29 Jan 14

FINCAD is looking for a finance professional with experience in the capital markets, especially in buy-side risk, and an interest in sales and marketing. You must have solid knowledge of derivatives and understanding of how buy-side and sell-side firms operate.
Have you wondered what it’s like to work for one of the Top Employers in Financial Technology?
Well, come work for FINCAD and find out!  FINCAD has been recognized as being a “Top Employer” for 5 consecutive years.
Are you passionate about working with a team that creates world class software?  Do you have an interest in the financial markets? Do you want to work in a dynamic environment with colleagues who are striving to meet high-growth objectives?  And perhaps you’d like to work with smart, passionate, and all-around awesome people? If so, you should keep reading…
The Opportunity
Headquartered just outside of Vancouver, Canada, with an office in Dublin, Ireland, Beijing, China, and now New York City, USA, FINCAD has been providing software to the financial industry for more than 20 years and is the leading provider of financial analytics technology, enabling global market participants to make informed hedging and investment decisions. FINCAD’s solutions support the valuation, reporting and risk management of derivatives and fixed income portfolios.

We are currently looking for a Product Marketing Manager who will understand FINCAD’s various market segments, conceptualize value propositions for each segment, communicate FINCAD’s value clearly and persuasively, and help identify opportunities within the pipeline. This position can be based in Vancouver, Dublin, or New York. FINCAD is committed to supporting ambitious professionals who want to co-invest in developing themselves to their full potential.

About You
I have at least 3 years of experience working with financial service firms, and ideally, I have a background in sales & trading, asset management, and risk disciplines. I am extremely comfortable conversing about finance and technology with senior executives, actively engaging in ad-hoc discussions with internal and external staff about their needs, and reaching out to prospects/customers for market intelligence and insight.  Besides being a power user in programs like Excel, I can look “under the hood” of a software program and understand its mechanics. I thrive in a high tech environment and the idea of combining finance and software intrigues me. I am looking for a role that allows me to directly contribute to the success of the company. I am looking to join a growing company that truly values teamwork, honesty, integrity, delivering results, and putting customers first.


What We Will Ask of You
Reporting to the VP of Marketing, the Product Marketing Manager will be an ambassador to FINCAD and will present our company and software to technical and non-technical audiences. This position requires close engagement with sales, product management, marketing, professional services, customers, and analyst firms and will required the person to gain a strong understanding of customer/market trends and behavior, FINCAD’s value proposition and key messages. This will be critical to developing effective marketing collateral, web content, sales tools, etc to help drive pipeline and and qualify high value leads for sales.
Specifically, you will be expected to:
Industry Expertise

• Serve as an internal subject matter expert, representing the voice of the customer (organizations and business units with significant derivatives activity, both buy-side and sell-side).
• Act as FINCAD industry expert with deep knowledge of key market segments and understanding of key issues faced by FINCAD customers.
• Develop a solid understanding of FINCAD’s products, value proposition and competitive landscape, in the market of financial analytics software.
• Learn from interactions with R&D, Product Development, Professional Services, Marketing and Sales, as well as from direct contact with prospective and existing customers.
• Gather market insights from work with analysts, clients and share internally with key stakeholders (sales, product management etc.).
• Identify themes/trends and work with product management to translate these requirements into compelling, clearly differentiated products.
• Help define and clearly communicate our clearly differentiated value proposition and evangelize our message with media, analysts, customers etc.

Content Creation

• Conduct market research to define unique selling points and competitive advantages.
• Help shape the messaging strategy by contributing product and market expertise.
• Identify venues and formats to communicate the FINCAD value proposition.
• Identify useful sales tool/collateral requirements and help write or produce content for brochures, battlecards, position papers, blogs, videos, webinars, etc.

Lead Generation & Qualification

• Use strong industry experience to collaborate with Sales to help support and win key customer opportunities.
• Work with sales to test key messages through sales scripts and refine on regular basis.
• Help develop the pipeline through various communication channels including email and phone.
• Capture product feedback from customers and work with Product Management to drive these requirements into roadmap.
• Qualify inbound leads following a target profile scheme and make a structured recommendation on which leads to pursue; gather feedback on marketing processes and profiling
• Undertake research to identify and qualify prospects, uncover decision makers and identify their business needs.
• Lead product launch/roll out.
• Help organize events like customer advisory board, identify case study/reference opportunities.

What You’ll Need

• 3+ years of experience working in financial services is required, buy-side risk experience is preferred.
• Experience in B2B marketing, sales and / or high-tech is an asset with a strong preference towards experience in Fintech.
• Bachelor’s degree, preferably in business, marketing or finance – an advanced degree is an asset.

• Very strong conceptual and communication skills – you should be able to research technical and marketing resources and be able to draw conclusions and present your ideas clearly and convincingly in both written and verbal form to a range of audiences.
• Understanding of business contexts and ability to evaluate business pain points.
• Strong acumen to be the ambassador of FINCAD’s expertise and offerings – this includes the ability to understand client situation and challenges and shape the right answer to drive interest.
• Very strong verbal communication skills – an ability to interact in a polished and professional manner is essential.
• Outgoing, positive style, combined with a sense of urgency to seize growth opportunities.
• Digital savvy with a passion for innovation.
• The confidence to represent the company at high levels across the customer/prospect base.
• Able to work independently with limited direction and guidance.
• Operate with the highest level of personal and professional integrity.
• Team player with strong ability to collaborate across functional areas.
• Ability to work well under pressure, meet deadlines, and thrive in a fast-paced, intellectually challenging, and performance-driven environment.

What’s In It for You?                                                            
In addition to our competitive compensation and benefits package, we offer all employees:

• A company that values its employees and believes in creating a positive work environment with a results-oriented performance-based culture
• A culture that strongly believes in personal growth, offering employees ongoing professional development and opportunities to grow and develop within the organization
• Offices that are bright, airy and 100% open-plan. Everyone enjoys the bright natural light from floor to ceiling windows with a spectacular 360 degree view of the Coastal Mountains and surrounding urban areas.  We are conveniently located next to a Skytrain station (literally across the parking lot)
• Our Ministry of Fun that organizes regular social and sporting activities for employees and their families, including monthly socials and company anniversary celebrations
• An opportunity to give back to the community through FINCAD HOPE [Helping Other People Effectively] – our employee managed charitable program that enables you to get involved with deserving community projects and make a difference.
• Support for a positive work/life balance through free use of the on-site fitness centre, choice of free parking or a transit subsidy, and 4 weeks’ vacation on hire

Next Steps                                                                         
If you are a fast learner, a team player who can work independently, a good listener who can work well under pressure, a professional who is accountable and reliable, and you possess a positive attitude, then you are a perfect fit for this dynamic, fun, fast-growing company.
To apply for this exciting opportunity to learn and grow in the software and finance industries, please email your resume with a cover letter to prodmarkmgr@fincad.com
As well, you can visit our website to learn more about us.  http://www.fincad.com
We look forward to meeting you!