Date: Jan 14, 2014
Location: Markham, ONTARIO, CA
Marketing Analyst/Sr. Marketing Analyst, Merchant Experience-14000583
Description
American Express Canada is a company with a long history and a bright future. A Canadian employer since 1853, Amex has created a culture that nurtures extraordinary talent and turns careers into unparalleled experiences. A company where every employee is given the opportunity to learn, grow and excel, Amex is always on the lookout for driven, forward-thinking and creative people ready to take their career to the next level. So, if you share our passion for excellence, our dedication to great service and our excitement about innovation, there’s a world of opportunity waiting for you in a career with American Express Canada.
The Business
American Express Merchant Services is a growing organization dedicated to supporting the growth of small and large merchants alike. The organization is on a journey to deliver transformational enhancements on the overall Merchant experience and is now looking for creative, analytical and entrepreneurial individuals to drive the business forward.
The Marketing Analyst/Sr. Marketing Analyst, Merchant Experience role will join the exciting portfolio responsible for enhancing the customer experience and satisfaction among Canadian merchants. The role involves communication and content strategy development and emerging digital assets through website optimization.
The Role
The Marketing Analyst/Sr. Marketing Analyst, Merchant Experience will be responsible for creating concepts and executing winning marketing programs/campaigns to enhance the merchant customer experience.
Responsibilities include:
* Communication Strategy & Development – Develop and align products and services with the merchant brand positioning across new and existing merchant relationships. Create clear and compelling communications that differentiate and create desire to grow partnership with American Express. Evaluate channel effectiveness to optimize efficiencies.
* Site Design & User Experience – Strategically design all online assets to support message delivery, create an easy, intuitive user experience and enable the capability to efficiently deliver customized messaging to build relevance and engagement with targeted audience segments.
* Test and Learn Optimization – Build and support the test and learn ethos within the team to rigorously measure success of marketing programs and drive engagement strategies
* Reporting & Analysis – Understand and analyze engagement results and make use of this intelligence to inform future business decisions
* Site Maintenance – Support ongoing site maintenance and continuous improvements, including launch of new products, features and services
Qualifications
* University Degree or equivalent combination of education and business experience
* Superior communication and influencing skills. This includes writing decks, presenting to peers and senior management, and being able to sell new ideas and solutions
* Project Management skills including executing marketing campaigns and budget management
* Strong driver of results and will to win
* Excellent relationship-building skills
* Good business understanding and successful track record in delivering innovative projects a plus
* Analytical skills and previous optimization experience will be highly regarded
* Previous experience in managing Online customer experience desired
It’s an exciting time to join American Express Canada, where we dedicate extensive time, resources and effort to satisfying and surprising our customers. We make that same commitment to our employees, as well, striving to create an environment where people are respected, both personally and professionally. Be part of it.
Job: Marketing
Primary Location: Canada-Ontario-Markham
Schedule: Full-time
Job Segments: Marketing, Credit, Project Manager, Content Strategy, User Experience, Finance, Technology
Description
American Express Canada is a company with a long history and a bright future. A Canadian employer since 1853, Amex has created a culture that nurtures extraordinary talent and turns careers into unparalleled experiences. A company where every employee is given the opportunity to learn, grow and excel, Amex is always on the lookout for driven, forward-thinking and creative people ready to take their career to the next level. So, if you share our passion for excellence, our dedication to great service and our excitement about innovation, there’s a world of opportunity waiting for you in a career with American Express Canada.
The Business
American Express Merchant Services is a growing organization dedicated to supporting the growth of small and large merchants alike. The organization is on a journey to deliver transformational enhancements on the overall Merchant experience and is now looking for creative, analytical and entrepreneurial individuals to drive the business forward.
The Marketing Analyst/Sr. Marketing Analyst, Merchant Experience role will join the exciting portfolio responsible for enhancing the customer experience and satisfaction among Canadian merchants. The role involves communication and content strategy development and emerging digital assets through website optimization.
The Role
The Marketing Analyst/Sr. Marketing Analyst, Merchant Experience will be responsible for creating concepts and executing winning marketing programs/campaigns to enhance the merchant customer experience.
Responsibilities include:
* Communication Strategy & Development – Develop and align products and services with the merchant brand positioning across new and existing merchant relationships. Create clear and compelling communications that differentiate and create desire to grow partnership with American Express. Evaluate channel effectiveness to optimize efficiencies.
* Site Design & User Experience – Strategically design all online assets to support message delivery, create an easy, intuitive user experience and enable the capability to efficiently deliver customized messaging to build relevance and engagement with targeted audience segments.
* Test and Learn Optimization – Build and support the test and learn ethos within the team to rigorously measure success of marketing programs and drive engagement strategies
* Reporting & Analysis – Understand and analyze engagement results and make use of this intelligence to inform future business decisions
* Site Maintenance – Support ongoing site maintenance and continuous improvements, including launch of new products, features and services
Qualifications
* University Degree or equivalent combination of education and business experience
* Superior communication and influencing skills. This includes writing decks, presenting to peers and senior management, and being able to sell new ideas and solutions
* Project Management skills including executing marketing campaigns and budget management
* Strong driver of results and will to win
* Excellent relationship-building skills
* Good business understanding and successful track record in delivering innovative projects a plus
* Analytical skills and previous optimization experience will be highly regarded
* Previous experience in managing Online customer experience desired
It’s an exciting time to join American Express Canada, where we dedicate extensive time, resources and effort to satisfying and surprising our customers. We make that same commitment to our employees, as well, striving to create an environment where people are respected, both personally and professionally. Be part of it.
Job: Marketing
Primary Location: Canada-Ontario-Markham
Schedule: Full-time
Job Segments: Marketing, Credit, Project Manager, Content Strategy, User Experience, Finance, Technology
0 comments:
Post a Comment