Product Marketing Manager

Job ID SWG-0621785 Job type Full-time Regular Work country Canada Position type Professional Work city Ottawa Posted 27-Nov-2013 Travel 10% travel annually Job area Marketing & Communications Business group IBM Software Group Job category Marketing & Communications Business unit Cognos Job role Market Management Market Segment Manager Job role skillset Worldwide Market Commissionable/Sales-Incentive jobs only No

Job description

As Product Marketing Manager you will be responsible for the outbound marketing activities of new growth initiatives coming from IBM's Predictive & Business Intelligence portfolio. You own messaging and positioning, and you will be the expert on our customers - how they buy and their buying criteria. You will also be responsible for conceiving and developing effective marketing programs that drive demand. Attention to detail, an eye for quality, and the ability to grasp and translate technical capabilities into benefits is crucial. Key Responsibilities: • Content creation – Develop sales assets (web content, datasheets, white papers, videos, blogs, etc.) that effectively differentiate IBM's offering • Sales enablement – Communicate the value proposition to sales and business partners through sales tools and programs that continuously educate and enable • Product launch – Plan the launch of new releases and manage the cross- functional implementation of the plan • Market intelligence – Be the expert on our customers and the competition • Demand generation – Develop the strategy and oversee the marketing programs that drive demand Additional Information: • Written communication skills • Public speaking experience • Understanding of Software-as-a-Service (SaaS) • Demonstrated leadership working in complex and dynamic matrix structures • Thorough knowledge of how to drive measurable awareness and demand generation techniques across marketing channels such as digital/social, press/analysts and events

Required Bachelor's Degree At least 8 years experience in Software Product Marketing and Market Management At least 3 years experience in Business Intelligence English: Fluent

Preferred Master's Degree

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.