Product Marketing Manager, Workload Management

Job ID STG-0617717 Job type Full-time Regular Work country Canada Position type Professional Work city - Any Posted 06-Nov-2013 Travel 10% travel annually Job area Marketing & Communications Business group IBM Systems & Technology Group Job category Marketing & Communications Business unit STG Other Job role Marketing & Communications Operations Professional Job role skillset General Commissionable/Sales-Incentive jobs only No

Job description

IBM Platform Computing is a leader in cluster, grid, and HPC cloud management software serving more than 2,000 of the world’s most demanding organizations. For over 20 years, its workload and resource management solutions have delivered optimized IT infrastructures, ease of management, and lower costs for commercial, HPC, and technical computing clients. Visit www.ibm.com/PlatformComputing. Twitter: @IBMPlatform. For more information about IBM Technical Computing: www.ibm.com/TechnicalComputing. Geographic location for candidates is open, however West Coast location is preferred. IBM/Platform Computing is looking for an experienced software marketing professional to drive a set of integrated marketing activities and deliverables that will increase product visibility and drive demand. Based on a strong understanding of market dynamics, competition and a proven ability to deliver results in cross-functional environments, the Product Marketing Manager is responsible for defining and execution of product marketing strategy for products targeted at the mainstream commercial Technical Computing as well as the Government, Research and University verticals, with a focus on IBM Platform HPC and the IBM Platform LSF product family. This person will play a major role in developing positioning, messaging, content and competitive intelligence. The position requires a self-starter who can work closely and collaboratively with a cross-functional team which includes product management, business development, channel marketing, corporate marketing, sales, engineering, and support and services. Responsibilities Identify principal markets and develop a go-to-market strategy for penetrating these markets by working with product management, marketing and sales. Develop product-related content and messaging including unique value propositions, features / benefits and competitive differentiation for collateral, white papers, sales tools, web, lead generation programs, etc. Present the product and solution value proposition to sellers, business partners, clients and other audiences. Develop sales enablement and training for IBM sales channels, including use-cases, scripted demonstrations, joint value propositions and ROI Collaborate on plans and build supporting content for demand generation programs Team with cross-brand IBM Marketing teams (System x, Power, industry verticals and more) to incorporate IBM Platform Computing messaging and value into collateral, programs and sales enablement tools Create and manage awareness and thought leadership via press, analyst, speaking, social media, e-marketing and industry events Product evangelism and sales training, communicating “expertise” on the product’s positioning, benefits, and features to influencers inside and outside of the company. Qualifications In-depth knowledge of the role of software in Technical Computing environments, and how current industry trends will effect customer demand and competitive offerings Demonstrated success in implementing end-to-end marketing activities involving multiple products, groups, audiences and deliverables Excellent communication and writing skills with the ability to effectively present to business and technical audiences Proven success in a fast-paced, matrixed work environment and ability to thrive in a dynamic, rapidly changing and highly competitive industry. Leadership - ability to grow and develop quickly to build and enrich relationships with peers across the organization. Direct experience launching software products and managing the marketing strategy for those products. Ability to understand and interpret a complex competitive landscape and effectively prioritize the projects that will deliver the greatest impact on objectives.

Required Bachelor's Degree At least 3 years experience in marketing and communications in technology English: Fluent

Preferred Master's Degree At least 5 years experience in marketing and communications in technology At least 3 years experience in product marketing At least 2 years experience in high performance/technical computing At least 2 years experience in channel and sales enablement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.