Canada Cross Functional Producer

• Job Number: 29374730
• Markham, Ontario, Canada
• Posted: Nov. 5, 2013
• Weekly Hours: 37.50

Job Summary

The role of the Marketing Communications group at Apple is to ensure the flawless development and execution of world-class communications in support of Apple’s business goals. We are seeking an exceptional individual who can operate successfully in our fast-paced and exciting environment. The role will be responsible for synchronizing various Marcom disciplines in support of Apple’s product launch and sustaining communications for the iPhone, iPod, and iTunes product families in Canada. This position will require close collaboration across a variety of functions including Interactive, Merchandising, Advertising, and Buzz.  The person will need to be fluent in a variety of media including print, digital and motion graphics and should be highly experienced in both launch and sustaining campaigns. This position also requires a deep knowledge of the creative development process. The X/F producer role will need to develop and maintain key relationships both globally and locally; within the Marketing, Public Relations, Sales, and Sales Operations organizations. In this role you will also be the primary point of contact for the WW Marcom planning team responsible for collecting and sharing insights as pertains to the Canadian market. This includes providing quarterly updates on the current state of Apple’s business in Canada as well as actionable insights that can be leveraged to improve Apple communications both in Canada and globally.

Key Qualifications

• Bachelor’s degree
• 8-10 years of consumer marketing communications experience in a creative agency (preferred) or client org.
• Relevant experience in the Canada market, with a proven track record of developing marketing communications
• Deep experience and understanding of the creative development process
• Attention to detail and results oriented
• Team player who takes personal ownership of assigned tasks
• Excellent communication and presentation skills
• Ability to work both at a strategic and executional level, often within the same hour
• Ability to multitask, and deliver under tight timelines
• Experience in building a communications plan
• Competency in written French is an asset.

Description

Launch and Sustaining Programs for Canada Effectively lead all local market launch and sustaining activities for iPhone, iPod, iTunes and Seasonal projects. Act as the key interface between the WW Marcom teams and Canada Marcom & PR teams. Provide a single point of contact for campaigns from an overall process, communications and materials perspective. This requires representing Canada’s needs to WW Marcom counterparts, while articulating the global strategy to the broader Canada team. Work closely with the WW Marcom team to establish Canada Marcom goals and strategies for iPhone, iPod and iTunes. Gather and provide strategic market insights to the WW planning team that ultimately help drive more relevant and impactful communications. Work with local agency partners to ensure that all deliverables are fully integrated and flawlessly executed, meeting Apple’s extremely high quality standards. Where appropriate, participate in carrier relationships, communications plans and programs in concert with WW and Canada Partner Communication teams. Provide strategic communications input and guidance to all functional areas including interactive, channel, advertising, buzz, and retail. Seasonal/Buzz Marketing Programs Work with WW Cross-Functional and Canada Functional Teams to drive successful implementation of seasonal campaigns (primarily Holiday & Back to School). Provide input to WW and Global teams on creative + messaging for seasonal programs to ensure local relevance and impact. Advocate on behalf of Canada business with WW Marcom to optimize processes, ensuring seasonal programs achieve maximum business impact Liaise with the PR team on buzz marketing opportunities and identify areas for collaboration with Marcom Maintain a calendar of key cultural/seasonal events in Canada and be the Marcom point person for any related Apple communications (e.g. iTunes Festival) Marcom Planning Provide regular planning updates and insights to WW and Geo teams on Apple Canada business including sales performance, market share, competitive information, industry happenings and competitive trends On a regular basis, collect and share actionable and pertinent communications insights to help guide, inform, and improve our global communications plans and efforts Help to define the best ways to effectively share information with the WW planning team, across Geos, and between the Marcom functional areas

Education

Bachelor’s degree.

Additional Requirements

This role requires extended travel to the United States up to 4-5 times per year.