Canada Cross Functional Producer

Job details

• Job Number: 29374730
• Markham, Ontario, Canada
• Posted: Oct. 4, 2013
• Weekly Hours: 37.50

Job Summary

Canada Cross Functional Producer: iPhone, iPod, iTunes, Seasonal & Buzz Marketing The role of the Marketing Communications group at Apple is to ensure the flawless development and execution of world-class communications in support of Apple’s business goals. We are seeking an exceptional individual who can operate successfully in our fast-paced and exciting environment. The role will be responsible for synchronizing various Marcom disciplines in support of Apple’s product launch and sustaining communications for the iPhone, iPod, and iTunes product families in Canada. This position will require close collaboration across a variety of functions including Interactive, Merchandising, Advertising, and Buzz.  The person will need to be fluent in a variety of media including print, digital and motion graphics and should be highly experienced in both launch and sustaining campaigns. This position also requires a deep knowledge of the creative development process. The X/F producer role will need to develop and maintain key relationships both globally and locally; within the Marketing, Public Relations, Sales, and Sales Operations organizations. Buzz Marketing is also an integral part of this role. Working in partnership with the Global Buzz Director, other regional Buzz Managers, iTunes, Apple Retail, and the PR team, you will lead the Canada Buzz Marketing efforts. In this role you are responsible for helping infuse and establish Apple’s place in Canadian popular culture, assessing opportunities to engage and delight people in places and ways they may least expect to experience Apple products. We greet people as they go about their daily lives, and in a very organic natural way. We use pop-culture vehicles like films, TV shows, cultural events, sports, etc… to engage in a positive, fun, relevant, current, low-pressure dialogue with the community.

Key Qualifications

• 8-10 years of consumer marketing communications experience in a creative agency (preferred) or client org.
• Relevant experience in the Canada market, with a proven track record of developing marketing communications
• Deep experience and understanding of the creative development process
• Attention to detail and results oriented
• Team player who takes personal ownership of assigned tasks
• Excellent communication and presentation skills
• Ability to work both at a strategic and executional level, often within the same hour
• Ability to multitask, and deliver under tight timelines
• Experience in building a communications plan

Description

CROSS FUNCTIONAL PRODUCER: Launch and Sustaining Programs for Canada: Effectively lead all local market launch and sustaining activities for iPhone, iPod, iTunes and Seasonal projects. Act as the key interface between the WW Marcom teams and Canada Marcom & PR teams. Provide a single point of contact for campaigns from an overall process, communications and materials perspective. This requires representing Canada’s needs to WW Marcom counterparts, while articulating the global strategy to the broader Canada team. Work closely with the WW Marcom team to establish Canada Marcom goals and strategies for iPhone, iPod and iTunes. Gather and provide strategic market insights to the WW planning team that ultimately help drive more relevant and impactful communications. Work with local agency partners to ensure that all deliverables are fully integrated and flawlessly executed, meeting Apple’s extremely high quality standards. Where appropriate, participate in carrier relationships, communications plans and programs in concert with WW and Canada Partner Communication teams. Provide strategic communications input and guidance to all functional areas including interactive, channel, advertising, buzz, and retail. Seasonal/Promotional Programs: Work with WW Cross-Functional and Canada Functional Teams to drive successful implementation of seasonal campaigns (primarily Holiday & Back to School). Provide input to WW and Global teams on creative + messaging for seasonal programs to ensure local relevance and impact. Advocate on behalf of Canada business with WW Marcom to optimize processes, ensuring seasonal programs achieve maximum business impact. BUZZ MARKETING: Product Placement opportunities in Canada: Responsible for defining the strategy for seizing local feature film and TV show placements. The role is to determine and support positive opportunities for Apple technologies to significantly appear in the story lines of quality, popular film, TV, theater, cultural events, sporting events, etc. Retail Store Events: Responsible for booking events with filmmakers, authors, musicians, etc… to come into our Apple Retail Stores (primarily the Sainte-Catherine location in Montreal) to discuss their projects to inspire and delight customers, supporting Apple Retail’s goal of a “More than a Store” messaging. Work in collaboration with Retail, PR and iTunes teams to ensure maximum positive outcome for these events. Influencer Relationships: Work with Canada PR to seek out and support local Influencer Relationships that can assist Apple in furthering product messages into the marketplace. Apple uses these influencers as “informal and admired endorsers” of product as they publicly discuss and show off their Apple usage to fans and the community at large. Influencer support is to be determined on a case by case basis depending on Apple needs at any given time. Additional Responsibilities: Reply to local enquiries for sponsorship or product placement requests. All enquiries will require prompt, well-written responses and follow through. Be Canada’s buzz ambassador to the WW buzz marketing team.


Education

Bachelor’s degree.

Additional Requirements

Competency in written French is an asset. This role requires extended travel to the United States up to 4-5 times per year.