Social Media & PR Coordinator

About VEGA

Vega is a high-growth, natural health food and supplement company on Profit Magazine’s Profit 100 list of fastest growing companies the last five years with a passion for people. Our premium, award-winning brand is at the forefront of the plant-based, whole food revolution. Named one of Canada’s Best Workplaces in Canada for 2013, we honor a triple bottom line approach to business placing emphasis on people, planet and performance. Join a great team atmosphere with a driven, vivacious group of people.

Overview

We are seeking a Social Media & PR Coordinator to join our Marketing Department on a full-time basis and will report to the PR Manager.
At Vega, we take social media seriously. By seriously, we mean- we want to rock our fans socks off with our awesome recipes, Vega Ambassador updates, Vega HQ news and fan photo shares. We have fun interacting and engaging with our active fans, so an ideal candidate for this role would be excited to do the same. We want you to go above and beyond to keep up to date or even, dare we say… ahead of the social media game.
Online PR is another large part of this job. Having an interest in the process of pitching is extremely important. A high level of organization is key. Juggling a balance between conversation on social media with product pitching and follow ups, while researching new exciting online opportunities, is important to the success of this role.
You take customer service seriously while having fun at work with the Vega team!  You value integrity, customer service; you take ownership and show initiative in everything you do and are performance driven.  You not only love the culture, but contribute to it. Health and fitness is not something you read about, but something you live.

Key Responsibilities

Social Media

• Work with Social Media Specialist to coordinate content for campaigns on all of Vega’s social media channels including but not limited to Facebook, Pinterest, Instagram, Twitter, and Google+
• Organize and manage Social Media Content Calendar- from campaign roll outs for product launches to promotions, contests, and giveaways
• Liaise with PR & Online Marketing teams to sync online promotions
• Become an expert of Vega’s brand voice
• Monitor fan interactions on all of Vega’s channels
• Research and report on new social media opportunities
• Schedule posts on HootSuite/Twitter and Facebook
• Provide support to Vega Community sites as needed
• Track and report on key performance indicators weekly and monthly

PR Coordination

• Support PR team for Vega brand opportunities, new products, and spokespeople online
• Research and categorize new online influencers
• Update and manage target lists for new product/promotional launches
• Manage and follow-up with new online pitches
• Build, support, and maintain relationships with online influencers
• Coordinate online influencer contests and giveaways
• Provide administrative support to the PR team as requested at trade shows, events, and for awards applications, sponsorship requests, etc.

Skills and Qualifications

• Must have 1-2 years experience in social media and PR
• Top level knowledge from posting to analyzing insights of: Facebook, Twitter, HootSuite, Pinterest, Instagram and Google+. You Tube is also appreciated.
• Must have knowledge of social media monitoring software tools
• Strong organization and time management skills including working knowledge of Microsoft Excel and Outlook
• University or college degree in Marketing Communications and/or Public Relations preferred
• 3-5 completed courses involving social media
• Strong writing skills, ability to write and edit for online voice
• Knowledge of iPhone or Android applications for the above social sites
• Performance-driven with desire to take on a high level of responsibility and work in a fast-paced environment
• Goal-oriented – you are known for your integrity; you always do what you say you will do
• Enthusiastic about customer service – both internal and external
• Driven, energetic and self-motivated
• Proactive with the ability to take initiative and work with minimal supervision
• Team player with ability and willingness to accept and provide feedback
• Passion for health, fitness and nutrition

VEGA “Must Haves”

• You have an unrelenting desire to achieve
• You are successful and happy in all areas of your life
• The outdoors isn’t just the place between your car and house
• You have a sense of humor and passion for health and wellness
• You love to have fun, but take your responsibilities seriously
• You live the Vega brand

Benefits of Working for Vega

• Competitive compensation plan
• Open Book Management
• Healthy food and smoothies provided
• In house Kitchen Chef to prepare daily lunches
• Monthly Vega product at no cost
• Profit Sharing
• Performance Bonuses
• Group MSP – 100% coverage
• Parental leave top up program
• Employee assistance program (EAP)
• Flexible Extended Health/Dental Plan
• Fitness Subsidy
• Education Fund
• Group RRSP Matching

Let your journey begin!

If you smiled and are motivated by this posting, we want to hear from you. Contact Jessica Malach and let your journey begin. Email careers@myvega.com with links/samples of your work. Get social media creative!